21 SEO Tips, Tactics, and Trends (Part 2)

 

4. Get Featured Snippets.

If you have a featured snippet, you have an advantage over other websites, and it’s good for your company to stand out. Yes, some searchers won’t click when the snippet you’re displaying answers their questions, but you’ll benefit from every click that’s relevant to you. Different types of content are suitable for featured snippets, including paragraphs, tables, lists, charts, and more.

With over 110 million keywords in its database, Ahrefs published detailed findings from its 2020 Featured Snippets research collection. An interesting finding is that 12.3% of searches return search engine results pages with a specific snippet. This means there are many opportunities to get a spot with the same terms.

 

5. Protect your turf.

If you have a page that ranks high, protect it. Track their performance, but don’t manipulate them to get higher rankings or be greedy. What’s the best way to protect them? Don’t change anything on those pages. If you have to for purposes other than SEO Changing a few words or adding additional text is fine. But I try not to change the title of the page content and leave it alone. And of course, don’t delete the page. If you take the risk and change other SEO-related factors, see how these changes affect your page rank.

 

6- Create new content with SEO in mind.

New content, whether it’s a page or a topic, gives you a fresh chance to get everything right. When creating a new page, pay close attention to things like page titles, page content titles, subheadings, image file names, etc.

Choose three-word or more specialized keywords that give you the opportunity to target searches. Because in this case, you will increase the chances of achieving content marketing goals such as website visits, brand introductions, advertising and sales. Let’s be realistic. Not all content on your website is long and will not be. If your articles haven’t already conveyed your message, don’t put them on the site because visitors won’t read them anymore.

7-Write short or long according to the situation.

One of the clearest examples in this regard is question and answer pages. Some of these pages are short and simply answer basic questions such as shipping standards. Strike a balance between short content and content that can explain a lot about the product (product usage, key benefits of the service, features, and a wide range of insights related to that product). This mix of short and long content helps your audience and search engines.

 

8- Check your website analytics settings.

I often come across websites that are not set up properly. Are the goals defined? Is the free site visit designed to drive sales? Using Google’s tag management features, you will understand the number of PDF downloads, the number of free site visits, and the number of users who clicked on links like info@ and Sales@.

 

9. Take the time to find out if Google has found your page.

Google Search Console shows you if Google has found your page. If Google can’t reach your page, re-adjust your internal linking strategy. You need to find ways to link to the page or popular sections of it.

 

10. Don’t freeze (stay still).

Often marketers create a huge amount of information on their page. Optimize the information and never go back to it. If you can’t do this for all your pages, at least take the time to optimize your popular pages and those that are close to Google’s main search results page. Here’s an example. Applicant Stack has a great website with great graphics, but its products page doesn’t rank well in SEO analytics. Instead of reflecting customer needs, which would drive more free traffic to the site, it’s stuck on content and page titles.

 

11. Refine your page titles.

As mentioned with the Applicant Stack, one of the most important things to do for search engine optimization is to refine your titles. Website pages can rank well by creating different page titles (for example, hyphens, vertical lines, or no separators).

Drip – Coffee Makers – Coffee & Espresso – Home Depot.
Coffee Makers | Drip | Home Depot.
Buy Coffee Makers at Home Depot.

The key is to refine your titles based on ranking data, relevance Keywords and search volume over time, and then test the changes. Only testing will tell which works best. Some marketers prefer to avoid anything that breaks up keyword phrases. And that’s unfortunate because they might lose out on better page rankings.

For example, for coffee makers, a team could try these different combinations of titles:

Coffee Makers (Week 1)
Buying a Coffee Maker (Week 2)
Buying Coffee Makers at Home Depot (Week 3)
Coffee Makers at Home Depot (Week 4)
Drip Coffee Makers at Home Depot (Week 5)

 

21 SEO Tips, Tactics and Trends (Part 1)