1) Simple and efficient navigation: an effective part of the 7 important elements of a great website design
Navigation (or site menus) is one of the most important parts of website design. If users cannot easily find the information they need, they will most likely leave your site and go to other websites.
Why is simple navigation important?
- Today’s users do not have much time or patience to search; They expect to get to the information they want in seconds.
- Poor navigation increases your bounce rate and lowers your site’s ranking in Google.
- A well-designed and user-friendly menu improves user experience (UX) and increases user engagement with the site.
Important tips for designing efficient navigation
✅Simple and logical structure: Don’t overcomplicate your site’s menu. Categories should be clear and distinct.
✅Use a sticky menu: This type of menu will remain available to users when scrolling through the page.
✅Use breadcrumbs: It helps users follow their path on the site and move between pages more easily.
✅Add search functionality: The search bar is very useful for quickly finding information on the site.
2) Responsive Design
Today, users use various devices such as mobile phones, tablets, laptops, and desktops to view websites. If your website design is not responsive, it may not display properly on some of these devices and create an inappropriate experience for users.
Why is responsive design one of the 7 important elements of a great website design?
- Google prioritizes responsive websites in its rankings.
- More than 70% of internet users access websites via mobile phones.
- Responsive design increases engagement rates and reduces bounce rates.
Characteristics of a good responsive design
✅Automatic content resizing: All site elements (such as images and text) should resize to fit the screen size.
✅Use legible fonts: Fonts should be legible and appropriate on all devices.
✅Optimize buttons and forms: In the mobile version, buttons should be large enough to be easily clicked with a finger touch.
✅Test design on different devices: Check the site on mobile, tablet, and desktop to make sure all sections display correctly.
3) Style Guide and Visual Consistency (Style Guide)
A style guide is a set of rules and standards that determine how different elements of a site (such as colors, fonts, sizes, and layouts) should look.
Why is visual consistency important?
- It makes your brand appear more professional and trustworthy.
- It creates unity across your site pages.
- It helps users recognize your brand more easily and stay in their minds.
Key points in a style guide
✅Choosing the right color palette: Identify the main and secondary colors of the site and use them in harmony.
✅Determining the typography style: Identify the main fonts and standard sizes to maintain the readability of the content.
✅Consistency in the design of buttons and forms: The site’s buttons should be unified in terms of shape, color, and function.
4) Use targeted visual elements (Visual Elements)
Images, videos, and graphics play an important role in attracting users and increasing their interaction with the site and are one of the most important elements in the 7 important elements of a great website design. But overusing these elements can slow down your site and confuse users.
How to use visual elements correctly?
✅Relevant and high-quality images: Use high-resolution photos that convey your brand message well.
✅Optimize image size: To increase site speed, compress images before uploading.
✅Add educational or introductory videos: Users are more interested in videos and this content increases engagement rates.
5) Professional copywriting and valuable content (Copywriting)
The content of your site should be valuable, readable, and attractive. Users are looking for information that solves their problem, so your copywriting needs to be effective.
Important tips for effective copywriting
✅Attractive and engaging titles: Use creative and provocative titles.
✅Use the right tone: Use a formal or intimate tone according to the type of business you are in.
✅Avoid long and complicated content: Use short and simple paragraphs to make the text easier for users to read.
6) Call to Action (CTA) buttons
CTA is one of the most important factors Success on a website. These buttons encourage users to take action, such as buying, registering, downloading, or calling.
Characteristics of an effective CTA
✅Distinguished color scheme: The color of the button should stand out on the page and attract attention.
✅Short, compelling text: Like “Sign up now!” Or “Get a special discount!”.
✅Placement in strategic points of the site: CTA buttons should be in important sections such as the top of the page and at the end of articles.
7) High loading speed (Page Speed)
Site speed is one of the key factors in user experience and SEO. If your site is slow, users will leave it and go to competitors.
Methods for optimizing site speed
✅Compress images and files: Large file sizes are one of the most important factors in slowing down a site.
✅Use caching: Temporary storage of data to reduce page loading time.
✅Optimize HTML, CSS, and JavaScript codes: Remove excess code and reduce HTTP requests.
Conclusion
A great website design requires principles such as simple navigation, responsiveness, visual consistency, professional copywriting, and speed optimization. By implementing these 7 important elements of a great website design, you can have a professional and user-friendly website that is both successful in attracting users and performs better in search engines.
Bloob helps you design your dream website. The design of your website plays an invaluable role in the success of your online marketing campaigns. If you want to get the best results for your business, you need to invest in a website design that encourages people to learn more about your business.
We are a full-service company specializing in custom website design. Our team of experts will apply their knowledge and expertise to your campaign. Blue Web understands the importance of website design and helps you have a site that is the best.
To get started, just contact our team at Blue Web and launch your ideal website!
Initial publication date: 1400/09/29Update date: 1404/01/09