Today, with the advancement of technology and the proliferation of various devices, responsive website design has become a necessity. Sites that are designed only for a specific type of device (for example, for desktop computers) cannot provide a desirable user experience for mobile or tablet users. In this article, we will examine 7 main reasons why responsive website design is essential.
1. The growth of mobile devices
One of the biggest changes in the online world in recent years is the increase in the use of mobile devices. According to global statistics, more than 50 percent of internet traffic in many countries around the world is done through smartphones and tablets. This means that if your site is not responsive, mobile users may not be able to use your site properly and as a result, they may easily leave your site. Responsive design allows you to display your site optimally and proportionally to the size of the user’s device screen. This makes the user experience for all types of devices, including mobile phones, tablets and computers, the best possible and users can easily access content.
2. Improve User Experience (UX)
One of the most important factors that can affect the success of a website is its user experience (UX). The user experience is optimal when the site is easy to use, without problems such as difficult navigation, text or images that are too large or too small, or the need to scroll a lot. Non-responsive sites usually cause a lot of problems on mobile devices; for example, users may have to repeatedly move the page or zoom in to read the text. These problems quickly lead to user frustration. With a responsive website design, your site automatically adjusts to the size of the user’s device screen, which improves the user experience and makes it easier for users to use your site.
3. Better SEO
SEO, or search engine optimization, is one of the main pillars of a website’s success. Search engines like Google increasingly prefer sites that offer a good user experience. Responsive sites are more attractive to Google due to their compatibility with different devices and usually achieve higher rankings in search results. If your site is not responsive, you may be removed from Google search results or ranked lower due to problems such as incomplete display on mobile devices. On the other hand, responsive sites also typically achieve faster loading speeds and more optimized content, both of which are very important to search engines.
4. Reduce maintenance costs
One of the benefits of responsive website design is that you don’t need to create separate versions for each type of device. In older designs, it was usually necessary to design different versions of the site for mobile and desktop and update each one separately. This not only increased costs, but also brought additional complexity. In contrast, responsive design requires only one version of the site that is automatically optimized according to the user’s device. This feature reduces the costs of maintaining, updating, and developing the site, as there is no longer a need to make separate changes for different versions.
5. Increase loading speed
Site loading speed is one of the key factors for user experience and SEO. Sites that are not designed properly or use high-quality, large images can have very slow loading speeds. This can lead to a decrease in visitor numbers and an increase in bounce rates. Responsive design allows you to optimize your site for each device, so that images and resources automatically load for different devices. This means faster loading times and a better user experience. Also, Google and other search engines prefer sites that load faster.
6. Reach all audiences
Today, users use a variety of devices to access the internet. From smartphones and tablets to laptops and desktops, all of these devices should be able to use your site properly and without technical problems. Responsive design allows you to provide the same and optimal user experience to all users, regardless of the device they are using. By doing this, you will be able to reach all your audiences and not miss any group of users. This is very important for businesses and brands, because sometimes a specific group of users, for example, mobile users, may be much more than others.
7. Future-proof and Adaptable to New Technologies
In today’s digital world, technology is changing at a very fast pace, and new devices with different screen sizes are constantly entering the market. Responsive web design allows you to be prepared for future changes. Instead of optimizing your site for specific devices, your site can automatically adapt to any new device type that enters the market. This feature increases the lifespan of your site and you do not need to redesign and develop it again. Therefore, responsive design is a future-proof solution that helps you make your site suitable for future devices.
Conclusion
Given the rapid developments in the digital world, Responsive website design is no longer an optional choice, but a necessity. This type of design not only provides a better user experience for users, but also helps you stay ahead of the online competition, Improve your site’s SEO, reduce costs, and prepare for future changes. If you want your site to succeed in today’s digital world, you need to prioritize responsive design.
Original Publication Date: 2020/05/11Update Date: 2020/12/23