Having a solid, consistent process is essential for content creation, regardless of scope or scale. Not being sure about this process can lead to delays in releasing planned content, and even the content that is released may be riddled with inconsistencies and inconsistencies. These issues can prevent you from achieving your business goals or meeting your audience’s needs. As a result, the resources you’ve invested in producing this content may be wasted. Sometimes, especially in small teams or when you’re working alone, you may feel like you don’t need a clear plan or process. But this thinking can be dangerous, because without proper planning, your content may fail to achieve its goals.
Content Production, Production Process, Engagement
By building a solid production process, your team members will understand:
- The purpose of collaborating and making progress
- The tasks they need to complete
- The time they have allocated
- The timing of all payments
- Identifying dependent team members (in terms of how their work is dependent on each other)
To make it easier Site design, steps and ordering them, it is better to have a solid and strong process. This process and process should prevent challenges that come your way and your group. Organize your group and somehow record the steps and process of your work, such as:
- Using a whiteboard, spreadsheets
- A wall to publish the program
- Using GatherContent
Six Steps to Content Production
Using the following six steps, you can create your desired content production steps:
- Goal
- Tasks
- Specific role
- Specific time frame and specific submission time
- Financial Content
Let’s take a closer look at each section and go over the tasks you need to do for each section.
1. Content Creation Purpose
If content creation is not based on your business goals and audience needs, no process or method can put you on the desired business path. When each piece of content has a specific purpose, you can analyze its performance and increase your efforts accordingly.
You will also find out whether content creation has increased your search rankings, brand awareness, or anything else. This section will help you review the important things that affect your business so that you can make fundamental changes to your content.
2. When to set goals
The best time to set goals is when you are defining content headlines for your website design. This may also be done while finding or starting work on your website. Long-term planning is the best and most common way to do this. Plan half a year or the entire year on your work calendar. For example, when you identify 13 topics to post on your blog in the first half of the year, next to each topic, create a column for the purpose of each one.
When you have 13 goals, some of them will stand out more than others. In this regard, you need to check whether the overall goals of those topics are consistent with your business or not. Whether they are consistent with the rest of the goals.
If your overall goal is to increase customer acquisition by 15%, but most of the goals specified in the title and topics are about introducing and increasing brand awareness, you should re-examine them with this in mind. That is why semi-annual planning is extremely important. This gives you the chance to examine the impact of your content in a comprehensive and comprehensive way. It also allows you to adapt your sales and marketing plan to it.
3. Things to do in the content production process
If you are not aware of what you are doing, your content may never be published on time, or sometimes not at all. When you allocate a specific time for writing and editing but do not specify a time for revision or design, your requested time for small tasks increases. This may not be applicable in all situations and the result of all your work is delayed and frustrated.
List all the tasks you do to produce content. This includes the time from the time you lay the foundation for that content until the time your desired content is completely ready. Despite the obviousness of the steps, it’s easy to forget some and skip a few.
So start by writing down all the steps you take throughout the production process. Pay attention to all the steps! The best practice at this stage is to write down as many details as possible. For example, write down every single thing you revise, such as copy, headlines, and graphics. Be sure to check your content for things like text accuracy, readability, translation, and compliance with the rules. Checking for small things like the examples above will help keep you from getting stuck in a corner at the end of the day.
It may seem like things are getting worse with this list instead of getting better. In this case, it should be said that following these steps will help you correct and filter them. As well as make them possible in practice. Check this plan with all the relevant people and make sure that no part has been left out. Then move on to the next step.
4. The impact of roles on content production
Assign different sections to responsible people. People who you are sure will do the job. If you do not have such people, your delivery time or your work on a larger scale may suffer due to the group’s lack of accountability. This may have its consequences and results in the long run.
Go to the steps written in the previous section. Write the name of one of the team members in front of each section. Make sure that the group members agree with the task assigned to them and that they all agree with each other.
If more than 1 person has expressed readiness for a section, look deeper into it and divide it into several smaller sections. With this trick, there is no room for mistakes and confusion in the group, and in the end, everyone understands the tasks and what they have to do. This is only difficult to do when you are the only person present in this project. Even then, you should not skip any of the steps and you must complete all of them.
5. Content Production Steps
If the order of each person’s work and each piece of content is problematic, you will see team members waiting for their work to be completed. (Team members are waiting for the other person to finish their work and then they can continue their task.) Instead, work should be done in a way that all the work is done together. If possible, try to do the work at the same time so that your project is completed in a shorter time.
Go back to the previous step and write down the order of work. You should also make sure that:
- No part is dependent on the part before it.
- No part is dependent on the part after it.
Here is a simple example. Let’s imagine that 2 people in your team are responsible for reviewing all the graphic sections. One of them is responsible for the photography and graphics section and the other is responsible for editing and modifying them according to the brand’s guidelines. The photo editing and editing section should never come before the photo preparation. Otherwise, we will see a lot of time wasted, because each of them is waiting for the other person to finish their work. Another way to speed up the content production process is to do things simultaneously. In this case, try to look at the work process from the outside (do not stay inside and try to look at the content production process from a distance). For example, if the copy is in the second stage of editing, the person responsible for preparing the photos can start their work.
6. Timeframe and Delivery Time
This step is the final part of the content creation and production process. This section is like a potter’s wheel and connects all the other sections together. It also allows you to apply these steps to other cases and other topics.
This section has two parts. Of course, I like to name these two sections “Development Time/Completion Time” and “Previous Days”. Each of the sections has its own intended observer and doer, and you put them in the appropriate stage. Work with the person in charge of each department and stay in touch so that you can know the approximate time for each task.
If you are planning your time for the first time, try to summarize the time in the first step and round it. For example, if the person in charge of the task in question estimates the time to complete the project in 45 minutes, consider it 1 hour. This method is the best way to consolidate tasks and complete them.
Of course, don’t forget that it is better to do this when you have assigned several similar tasks to one person. This will give you an overall picture of the content and the people related to it.
In the second part, you should plan the steps of completing the work before publishing. For example, you publish an article every Tuesday. As a result, you prepare the prepared article in your system for Friday. The draft schedule will look like this in advance:
- Blog post published every Tuesday
- We schedule the blog post in the system: 4 days in advance, Friday
- Writing and scheduling messages: 5 days in advance, Tuesday
- Doing graphic work related to the post: 7 days in advance, Tuesday
- Preparing the headline, body copy, and social media graphics: 8 days in advance, Monday
- Second edit and final proofreading: 11 days in advance, Friday
- First edit: 11 days in advance, Wednesday
- Initial draft: 15 days in advance, Monday
And so on…
Stay in touch with and collaborate with relevant people. This allows you to review and adapt the process with them and find out what plan works best for them. With this method, your team members will understand the amount of time they need to produce content each week. The strength of this method is that the more you practice with it, the more you will improve. After a while, you will realize which roles work better and faster together. You can also spend more time editing and correcting the text. This will increase the quality of your content and make it more understandable to the audience.
7. Table of Contents
To ensure that no piece of content is misplaced, responsibilities for the table of contents should be clearly defined. Just like task responsibilities, each team member should be aware of their role in creating the table of contents. Most tasks that are specified are accompanied by an addition or change to the table of contents. For example:
- The person responsible for writing the first draft creates a file that contains that draft.
- The person who reviews that draft makes changes to that file.
- The person who sources the images shares it with the person responsible for editing the images.
- That person should then save the images they created.
- The person who uploads the images to the CMS should have access to them and write status updates for that piece of content.
Your task is to delegate responsibility for the table of contents for each of the tasks that may be associated with it. So if a task is “Write 10 headlines, 11 days before Friday,” you can add “Create a headlines file in the mail folder.” (The specifics will depend on whatever system you use to organize your files.) That way, no one will wonder why a file isn’t there when they need it. In the end, this process will set you on the path to producing quality content without delays, misunderstandings, or frustration. Finally, it’s a good idea to look at your recent content and review the actions that led up to it.
Finally, consider the following:
- Any tasks that were put on hold because they were dependent on another team member.
- The state of your content list and any improvements you need to make before you can publish the content.
- Any situations where ownership of an assignment was unclear.
As a result of looking at the above, you’ll create a list of weaknesses. You should then set aside some time with your team or on your own to review the six steps with these weaknesses in mind. Complete all assignments and document everything you discuss. Then you are ready to implement a new process for the first time and develop it in a way that is resistant to any challenge.
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Original publication date: 11/11/1400
Update date: 10/29/1403