Let’s set the scene. Someone refers potential customers to you. They do what most people do before reaching out to you, they visit your website to check out your scope of work. After visiting your website, you hear nothing from them. They don’t call you or even email you. So what happened?
Reason #1: Your Website Offers a Mediocre Experience
Your website’s ugly design scares them away. Instead of instilling trust and confidence, your site has created a sense of uncertainty and doubt about you and your company. As a business, you can’t ignore the fact that people can be easily turned off by the look of a website. The initial perception of a site makes a huge difference to website visitors. If your website looks disorganized and cluttered, the colors don’t match, and it’s not aesthetically pleasing, chances are your website visitors won’t stay and you’ll lose your audience.
Reason #2: Your website looks old or outdated
Old website design is unattractive to visitors. No one wants to visit a website that hasn’t been updated in years. Your website should look interesting and professional to attract a large audience. Your website should also look modern. Avoid photos that look fake. Try to include custom images that look natural. The images, fonts, typography, and overall look of your website should show that your website is advanced and up-to-date.
Reason #3: Your website is not mobile-friendly
Imagine if a potential customer visits your website on their mobile phone and tries to tap on a slider button that is unusable, the customer will immediately think that your content is inaccessible and leave your website. These days, websites need to be mobile-friendly and optimized to adjust to different connections. If your website is not mobile-friendly, it will be very difficult to use it on a small mobile device. Currently, the number of users accessing online content from their mobile phones has surpassed the number of users accessing content from their computers. You need to make sure that your website looks amazing and offers a seamless user experience across both desktop and mobile.
Reason #4: Your Website Content is Boring
If your website content is a boring set of facts and statements, you will lose potential customers and fail to convert prospects into actual customers. No one enjoys a boring website. Content is one of the most important components of your website. Your website visitors are looking for content that is effortless and fast to navigate. Your content should not be outdated. Your website content should be up-to-date and factually correct. You should also have content that is fresh. Website visitors want to read content that is engaging, informative, and relevant to what they are looking for.
Reason #5: Your website is missing important contact information
You want to make sure that you include and highlight important contact information, such as your email address and phone number, so that people can reach you. If your contact information is missing, potential customers are likely to be disappointed or annoyed. It is also essential to include a call to action. A confusing or missing call to action can reduce your lead count. It is essential to include basic information, such as your office address, phone number, and other contact information, throughout your website so that potential customers know the different ways to contact you.
Reason #6: Your Website Is Too Sales-Focused
Even if your website’s sole purpose is to sell products or services, too much advertising is never a good thing. Your website content should be varied and informative. Many business owners go too far by putting a contact us or sales button on their homepage and neglect the information that will keep visitors interested and entertained. You should view your website as a product that you are offering to your website visitors. Website viewers should enjoy the experience of using your website as a product. Your website should meet the needs of potential customers without getting in the way of making a sale.
Reason #7: Your Website Doesn’t Encourage Engagement
Prospective customers visit your site for a reason, and the reason is to engage with your brand and engage with it on an intimate level. Communication shouldn’t be a one-way street. It should be a conversation between you and your target audience. One way you can improve user engagement is to invest in social media. You can use social media plugins to interact with your website, such as social media login options, share buttons, and comments. Social media plugins help facilitate personal interaction on your website.
Reason #8: Your website has too much information.
You shouldn’t overwhelm potential customers with too much information. Many websites try to provide as much information about their services as possible, which can leave potential customers feeling overwhelmed and confused. You want to make sure your information is concise and helpful. In order to attract and retain customers, your website needs to be interesting and its content should address issues that provide solutions to make customers’ lives easier.
Reason #9: Your website visitors can’t easily find what they need or take action on your website
You don’t want your website design to be unclear and confusing. If the user’s experience is too complicated, they won’t be happy. Website visitors need to be able to find valuable information, and that information should be compelling enough to convince them to contact you. You also need to make sure that your website meets the needs of the different users who visit your website.
Reason #10: Your website design is cluttered and over-the-top
Websites that are too cluttered are confusing and this is not a positive design and approach. Some people think that in order to be creative and innovative, they need to add animations and tricks. They believe that bombarding website visitors with auto-playing videos, background music, audio, pop-ups and advertising messages will stimulate their senses. However, these tricks and gimmicks can actually be overly irritating, ineffective, and disengaged for your website visitors.
That’s why you should invest in a new website in 2020 so you can market your services, increase your brand awareness, and win over your competitors.