Have you noticed how web content creation has become so important in the last few years? It’s because content is the most important engine of the internet, and this has caught the attention of brands. This digital marketing strategy has some advantages over traditional media, albeit minor ones. For example, it allows you to reach more people at a lower cost, allowing small and medium-sized businesses to have a say when facing bigger brands.
For example, web content creation can be done using videos, infographics (visual explanations), blog posts, and e-books. The main difference between this type of content and press content is that web content is written for a specific person, with specific language, and with a few rules.SEO is written.
In this article, we will discuss the reasons and methods of investing in web content production.
Web content production and why it is important in your business
In short, the answer to this question is simple. Web content production is the future of marketing. So, if your brand isn’t already producing this type of content, you have every right to be concerned.
When Brian Halligan and Dharmesh Shah wrote “Inbound Marketing: Using Google, Social Media, and Blogs to Get You There” in 2009, they already knew that aggressive sales and advertising were losing power and a new model needed to be implemented.
Content marketing has become essential for those who want to engage with their audience and improve brand recall and awareness in a specific segment. Today, consumers research and become aware of a product or service before consuming it. So by producing quality content, potential customers will access your website, profile or channel.
Another advantage of producing web content is that, unlike specific traditional media such as billboards or television commercials, it is easily measurable and evaluable. By linking this content with other strategies, it is possible to achieve clear and tangible results.
Web Content Production Formats: 5 Top Methods
There are many different types of web content production that are effective. By planning with the help of a content manager, you can identify the formats that your brand’s audience is most interested in. For example:
1. Podcasts
Podcasts are a reinterpretation of radio shows. In a way, radio listeners had to turn on the radio at specific times to listen to programs, but now podcasts allow us to listen to content at any time. This format is an interesting option that can convey information, education, and entertainment in an informal and easier-to-explain way. Branding can foster conversations and debates on specific topics, make it easy to understand, and cover points beyond products.
2. E-books
E-books are a format widely used by brands that want to engage potential customers. This type of content is deeper and richer than a blog post, and also requires the user to interact with the content to view it, considering its quality.
3. Infographics
Infographics are a great alternative for brands that need to display very complex information or information with a lot of numbers and variables. The combination of images and text makes it easy to absorb information and allows for a quick glance at the most important points. Additionally, it has a high potential to go viral.
4. Blog Posts
When we think of web content creation, blog posts are one of the formats that people most often think of. Moreover, this format is the most widely used text content by brands. Blog posts:
- Helps increase website traffic
- Improves page authority
- Educates customers as they move through the sales funnel during conversion (i.e., converting a prospect into an actual customer).
Posts may have multiple purposes: such as being educational, presenting steps in a process, etc. Or they can be a guest post (publishing content on someone else’s site with your source) or a tutorial.
5. Videos
Video content production has become a recent trend and this niche will continue to grow in the next few years. With so much information available, users find videos to be a quick and easy way to consume information.
Video Content: Learn About the Importance of This Format for Web Content Production
Video is a great opportunity for web content production. But many businesses still ignore this strategy of video content production due to lack of knowledge or equipment. We emphasize the importance of this point that good video content is more about the topic covered and its planning than the equipment used.
Organizing and implementing important points
You can create quality video tutorials and lessons.
- First, know your persona and get to know what your audience and brand are looking for.
- Then prepare the content text.
- Find a place with good and quiet lighting and record your video.
In these cases, you should use equipment such as a tripod to ensure a stable image and a microphone to record clear audio.
Editing is also important so that the content does not become too long and boring. For example, to record video lessons, try to work your content dynamically and divide a large topic into short 20-30 minute classes. With experience, you can invest more in this type of content and talk to your audience in different ways, as well as create more complex content such as interactive content.
Closing Remarks
As we saw in the article, Website design and the future of the web is web content production. Therefore, brands should start creating works now to achieve good results in the future. In addition, it is important to be concerned with organizing the processes in creating these works. Each content has its own characteristics and you need to know them well to produce appropriate content. Understanding the processes, planning, execution and analysis are necessary to know the audience and check which content performs best.
Original publication date: 11/11/2000
Update date: 10/30/2003
