Why aren’t people visiting my website?
When you’ve spent time and money on setting up a website, having little traffic and more importantly, not getting high-quality traffic can be bad for your business.
Below, we’ll look at some of the factors that affect your website’s performance, as well as what you can do to improve its overall performance.
You’re not advertising
The internet is like a jungle where anyone can compete. A lot of traffic (potential customers) on the Internet means a lot of competition. Don’t expect to make money if you don’t promote your website (online business). While advertising generally costs money, there are ways you can market your website for little or no cost.
• Increase your website’s SEO (Search Engine Optimization), which is helpful for naturally increasing your website’s rankings.
• Mention your website’s link on social media pages.
Your website is not ranking high
High ranking in search engines makes your website more visible. This directly affects the number of visitors to your website. When people search for your services or products, it is better to be on the first page.
In this regard, it is better to consider these factors:
• Understanding the meaning of SEO and how it benefits your business.
• Installing Google Analytics, which allows you to review and monitor data from all platforms.
• Installing Google Search Console, which allows you to understand how Google perceives your website and improve it.
• Installing an SEO plugin
Unrelated Content
Content always rules in all aspects of the digital realm. That is why your content should be relevant, unique, and interesting.
• Make sure your website is not full of text, if there is too much text, people will lose interest in it.
• Make sure there are no spelling mistakes or grammar mistakes. You definitely don’t want to look unprofessional.
Your website is not secure
The internet is full of hackers and viruses that pose a threat to your website. If your website is not secure, visitors will be hesitant to share their information with you. This can ultimately have a negative impact on your business.
To secure your website from potential threats, you need to:
• Install an SSL certificate
• Back up your website regularly
• Use anti-malware software
• Update your website regularly
Loading speed is slow
Nothing is more frustrating than a slow loading content on a website. It can make your visitors lose interest and leave your website.
Not-so-interesting mobile user interface
Maybe 10 years ago, designing a website for mobile viewing was not a big deal. But times have changed and mobile usage has increased dramatically. This means that website design is one of the most important factors when considering mobile viewing, as the number of mobile users has surpassed that of desktop users.
Not Up-to-Date
Updating an old site is like painting a house. It looks exactly like a new site and attracts more attention. More importantly, an old site does not perform well and does not bring you the same value for the time and money you spent on it.
Staying up-to-date and changing over time increases your chances of getting website visitors.
In order for your website to give you the results you expect, it is good to note that none of the above factors are effective on their own. These factors collectively improve your website and increase its traffic.