The importance of SEO and ways to increase it is always one of the most important concerns of online businesses and the marketing world today. Currently, most marketers and executives know that observing SEO (web page optimization for search engines) is extremely effective in the visibility of their business activity.
But many organizations, especially small businesses, have not yet understood the importance of optimizing websites and researching the keywords used in them. By reading this article, you will realize the necessity of knowing the importance of SEO, and if you have not done it yet, it is better to include it in your marketing plans.
The following will first explain “why SEO should be followed” and then how to improve its condition will be examined.
The importance of SEO in search engine optimization
To make it clear to you how important SEO is, consider the following statistics:
“Currently, nearly 50 percent of Google searches have local goals.”
You may own a local or regional business and want to find new customers. In this case, by focusing on the above statistics, you will realize that local search is a great area with great potential for introducing your business, which is the most important factor to achieve on-site SEO.
If you agree with this view, let’s get acquainted with the most important ranking factors of on-site SEO. These factors can lead to regional and local search engine optimization. They also improve website traffic and your brand visibility.
Important factors in website SEO optimization
- Keyword research
- On-page SEO / On-site optimization
- Mobile-friendly website design
- Using Google My Business Profile and Map Packages for SEO
- The importance of website SEO in Bing search engine for business
- Continuously updating content
Improve SEO by creating dedicated pages for each of the products or services
Keyword research
The first factor in explaining the importance of SEO In marketing, it is about understanding how potential customers find you. You also need to see how they search for businesses related to your business online.
In other words, you need to do keyword research and understand what keywords and location-based indicators they use to search. Suppose you live in Tehran and own a pizza shop. It is better to define words like “pizza”, “pizzeria”, “pizza delivery”, “delicious pizza”, “Italian restaurant” etc. for ranking.
You can also define location-based words like “pizza Tehran”, “closest pizzeria to me” and “best pizzeria in central Tehran”. There are many tools available for keyword research, such as Google Keyword Planner, Seo Moz, and SEMrush. You can also use free tools like Google Suggestions or Yelp to define your target search terms for ranking.
On-Page SEO / On-Site Optimization
After researching and prioritizing keywords, the next step to improving your search rankings is to make sure you have a quality website. Your website content should be relevant and unique. Sometimes web pages have a user-friendly structure and quality content, but they don’t pay attention to the tips and limitations for SEO success. This may be because they use developers who lack SEO expertise. They may also want to take shortcuts to achieve greater profits. Note that the SEO implementation process is not limited to having unique browser title tags, meta descriptions, and search-friendly H1 headings.
If you are starting from scratch and designing a new website, you will also need a content management system (CMS). This system should be equipped with tools and functions to support SEO best practices.
Mobile-friendly website design
Another important factor in SEO is mobile-friendly design. Website usability has been important to Google for years. Today, one of the most important factors in usability is mobile-friendliness. This means that visitors can view your website seamlessly, regardless of their device.
As of late 2018, around 52.2% of global website traffic came from mobile devices. Just as having a responsive website design impacts all search engine optimization, it will also impact local SEO.
Using Google My Business Profile and Map Packs for SEO
Last year, Moz, or SeoMoz, published a report on “Study of Local Search Ranking Factors.” In this report, Google My Business has placed a company on the list of top ranking factors for local SEO success.
In fact, they found that your GMB profile is the number one ranking factor for ranking in the Google Maps (or Local) package. That’s because many people find your business first on the My Business listing. Additionally, recent studies have found that 29 to 32 percent of clicks on the Search Engine Results Page (SERP) are local packages or map packages. This is roughly equivalent to 44 to 51 percent of clicks on organic search results.
Of course, just having a Google My Business profile is not enough to rank high in the Local Maps package. Your profile needs to be 100% complete and consistent with your website in terms of structure and content. In other words, your GMB profile should be as consistent as possible with your business, products, and services.
First, choose your main business category. Also choose other categories that are relevant to your keyword goals. After you have selected the categories that are relevant to your business, write a complete and detailed description about it. Also complete the products and services sections. These sections and their consistency with your website are of particular importance.
Finally, when entering your address, make sure that the naming is consistent in MNB and on the website. Sometimes, if you show the street as “avenue” in one place and “Ave” in another, you may confuse Google.
The Importance of Bing SEO for Business
Google is arguably the most important search engine. But Bing also has a large share (6.38% in the US). So it’s a good idea to introduce your business to Bing as well. A figure below 7% may seem low, but in terms of search, it means a lot of searches. Since many small businesses don’t pay attention to Bing, you may be able to rank high on Bing with a little effort.
Optimize by updating content constantly
One of the important SEO tips is to make sure you have a content strategy for your new website and its constant updates. When developing your content plan, consider what types of content will build your business’ credibility and drive more traffic. What new content can you add over time and how can you make it local?
If you’re in the construction industry, it’s a good idea to create project pages that provide information (not just photos) about local projects. You can also use case studies. “Success stories” can be used on doctor websites. Blog posts, events, and promotions or special sections are content that can easily make a difference in most industries.
In all cases, make sure to include relevant location and meta descriptions (such as title tags, etc.) in the text to optimize your SEO.
Important SEO Factor: Create Dedicated Pages for Each Product or Service
When optimizing your site, keep in mind that putting too much information about all your products or services on one page will reduce your SEO. Often, small businesses do this to save money or time. If you want to rank well in search results (national or local), you should avoid this mistake. To improve your ranking in Google results, create a special page or pages for each product or service.
In the end
In the article above, we briefly discussed the importance of website SEO for introducing a business and brand. Various factors in optimizing The site is effective, and by addressing them and adhering to the main principles, the SEO status will be successfully promoted and improved.
Considering factors such as target keywords, optimizing site pages and their compatibility with mobile, creating separate pages for services and products, registering your business on Google Maps, and regularly updating content can improve your site’s SEO and make you have a beneficial presence in local searches.
Original publication date: 20/08/20
Update date: 10/26/2004
